Mass Customization
An effective mass production system for garments/workwear has the following characteristics:
Mass Customization Attribute |
Supplier Benefits |
Customer Benefits |
| Efficient design mechanism to elicit customer requirements | Cost: Reduce designer time wasted through back and forth with customer Quality: Reduce risk of rejection by getting the requirements right |
Avoids frustration with the time taken to develop a design and improves quality |
| 3D Visualisation of design | Quality: reduce risk of rejection Customer Loyalty: through active engagement |
Ability to visualise a design in 3D without the need for a sample |
| Customize during manufacturing not after | Quality: avoid compromising garment integrity (e.g. embroidery affecting ) | “factory fit” quality |
| Rapid sample service (one week) | Quality: ensure that the design is right with a physical sample | Quality |
| Flexible manufacturing process that can handle small batches efficiently | Cost: the objective is to deliver the customized garment at a cost point similar to that of the equivalent mass produced garment | Customized and therefore differentiated garments at a reasonable price |
- How does this help address the challenges of customizing technical workwear?
- How does this help winning tenders?
- How does the Brandvis provide these mass customization attributes? Visit our solutions to find out.
Note: Brandvis can do all of these plus short lead times. Read more on the benefits of having a customized workwear capability.
